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Interview on Bloomberg TV on 7th June 2011 following the launch of iCloud.

Channel 4's 'The Secret Millionaire'

It is not easy to convey a rather personal experience that took 10 days and over 80 hours of footage to capture; an experience that will only be complete once I have seen the final programme myself, which will not be before it is transmitted next Tuesday at 9pm on Channel 4.

If you are not familiar with the programme, take a look at the Channel 4 web site and my Q&A about why I took part in the programme. I am the first male to appear on the programme with any African or Caribbean heritage.

Many people ask whether the experience is ‘as shown on TV’ in terms of the accommodation, budget and the process of deciding who to ‘help’. Is it for real? I can assure you that it is. It’s a journey. A personal journey that you embark on without contact with family or friends (or business partners) to alter the trajectory of your thinking. You do clearly have a team of five or so profesionals with you twelve hours a day with a project to deliver, but each new day brought a surprise. Realising that my budget equated to £8 per day for food, utility bills, phone bills, entertainment and travel was both alarming and a reminder of the financial pressures faced by many for many reasons.

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